I recently saw an advertisement that said, “save up to $6,000 on a set of digital hearing aids." How is that possible when the most expensive hearing aids sell for around $6,000 for a binaural, two hearing aids, set? The answer is simple. The consumer, or patient, is led to believe, by deceptive advertising, that the regular price is much higher than it actually is. The hearing aid dealer then offers a huge discount, or a buy one, get one free coupon suggesting to the patient significant price reductions.
The truth behind the perceived high prices for hearing aids lies in the tactics used to sell hearing aids. The tactic is an old one, and is used in many consumer goods. The suggested retail price is significantly inflated; the dealer will then advertise a HUGE discount to the instruments which when applied to the inflated retail price discounts the aids to current market prices.
While we are talking about deceptive ads, there have been many advertisements suggesting, “we sell the only hearing aids manufactured in Utah,” or, “we manufacture the only hearing aids made in Utah." In reality there are no hearing aids manufactured anywhere in the state of Utah.
Many people are led to believe Sonic Innovations, a digital hearing aid manufacturer, manufactures their aids right here in Utah. In reality Sonic Innovations corporate and research facilities are housed in Utah, however they do not manufacture instruments.
Additionally, none of the other hearing aid dealers are actually manufacturers. They buy various parts from actual hearing aid manufactures, often old or discontinued parts, then assemble the instruments at their office.
You’re hearing health care needs, and best interest, will be served when you see a Certified Clinical Audiologist or Doctor of Audiology. Ask for these credentials when researching a partner for your hearing health care needs. Additionally be aware that there are deceptive advertisements every day in local news papers and on T.V. If it sounds too good to be true, it probably is.
They do no research. They don’t develop new or better technology. They simply assemble currently available/ discontinued products. There are six major manufacturers of hearing aids in the U.S.: Starkey, Sonic Innovations, Oticon, Widex Hearing Aids, Resound and Siemens. These manufacturers do not sell their “Top of the Line” digital proprietary instruments to Mom and Pop hearing aid companies who call themselves hearing aid manufacturers.
Starkey Laboratories is presently leading the industry with new technology. They recently spent more than $40 million on research and development of the new Destiny line of hearing aids. Each of the above mentioned manufacturers will also invest a substantial amount of money into research and development of new products. The cost of the research and development is reflected in the price of today’s excellent hearing aid technologies.